In this comprehensive video guide, FOOD in JAPAN explores Sunamachi Ginza, a histoirc and beloved local shopping street tucked away in a quiet residential area of Tokyo. Renowned among locals but lesser known to tourists, Sunamachi Ginza (砂町銀座商店街) offers an authentic experience of Japanese everyday life and food culture. The video features a curated tour of 10 different street food spots and specialty shops, introducing classic flavors and must-try bites that represent the essence of the neighborhood.

The journey starts with steaming udon noodles at Umemura, followed by expertly grilled yakitori (chicken skewers) and yakiton (pork skewers) at Takezawa Shoten, illustrating the variety and craftsmanship found on the street. Next, viewers are treated to unique specialties such as asari gohan (clamshell rice) at Asariyasan—a dish reflecting the neighborhood’s proximity to the Tokyo Bay area—and crispy, freshly fried tempura at Tenpei. Other stops include comforting oden at Masuei Kamaboko Shop, hand-formed onigiri rice balls at Onigiri Sho, and irresistible deep-fried treats at Ageichi.

The guide doesn’t stop at savory: from stewed pork motsuni at Nikukatsu, to sweet taiyaki (fish-shaped pastry filled with red bean) at Taian, and chewy dango (rice dumplings) at Tsuzumi Dango, the diversity of Sunamachi Ginza’s food scene is on full display. This local street has developed a loyal customer base thanks to its variety of shops and the unpretentious, welcoming atmosphere—making it an excellent destination for experiencing Japanese comfort food and community vibes.

Sunamachi Ginza is easily accessible from Tokyo Skytree or the central city, and is a top recommendation for travelers seeking a less-touristy, food-focused stroll. Many of the featured shops have histories that go back decades, contributing to the area’s retro charm. Whether you’re interested in sampling Japanese classics or discovering family-run establishments, this street food walkthrough offers invaluable insights for planning your visit.