By ONLY in JAPAN * GO

In this delightful video by ONLY in JAPAN * GO, viewers are treated to a seasonal taste test of sakura (cherry blossom) flavored sweets available at MUJI in Ginza, Tokyo. Every spring, Japan celebrates the arrival of cherry blossoms with a range of limited-edition sakura-themed foods, and MUJI—known for its minimalist design and high-quality consumer goods—is no exception.

The video showcases a variety of cherry blossom sweets that highlight the subtle floral taste of sakura. These seasonal items range from sakura-flavored mochi and cookies to unique beverages. The host walks viewers through each item, offering insights into the texture, flavor profile, and overall experience of these charming snacks.

Set in the flagship MUJI store in Ginza, this tasting video not only gives viewers an opportunity to learn about the treats but also offers a glimpse into Japanese seasonal customs and the country's deep appreciation for nature and aesthetics. The Ginza location itself is a multi-level experience boasting more than a typical retail shop, including a café and fresh food market.

Sakura season is one of the most important times of year in Japan, and this video is a sweet introduction for those planning a springtime trip or simply curious about Japanese seasonal flavors. MUJI's dedication to adding traditional Japanese seasonality into their product offerings ensures visitors and locals alike get a taste of spring with a modern twist.

Whether you're enjoying these sweets in-store or taking them home as souvenirs, sakura-flavored snacks from MUJI are a must-try for any Japan traveler during cherry blossom season.