By What’s new in Japan.

In this engaging video from ‘What’s new in Japan’, viewers are introduced to the top 10 must-buy limited and collaboration items available at Don Quijote, more commonly known as Donki—a popular discount chain store in Japan renowned for its eccentric, all-inclusive shopping experience. Often packed with tourists and locals alike, Donki offers everything from snacks and electronics to daily necessities, many of which are exclusive collaborations that can’t be found elsewhere.

The video reveals some of the unique product lines currently available at Donki, including limited-edition beauty products, quirky home goods, collaborative items that feature popular Japanese characters, and themed seasonal goods. These products often represent collaborations with popular anime, local Japanese brands, or global cosmetics lines, making them perfect souvenirs or gifts.

Additionally, the host offers practical tips for navigating Donki’s visually overwhelming but fascinating product displays. They explain how to spot collaboration items (look for specific signage and packaging!), and why these are a better bang for your buck in terms of uniqueness and price. The host’s insight is especially helpful for first-time visitors who may not know where to begin in such a large, maze-like store.

Don Quijote stores are often located in prime areas of Japanese cities such as Shibuya, Shinjuku, and Osaka's Dotonbori district, and are known for being open into the early morning hours. Whether you're looking for exclusive makeup, trendy gadgets, or fun souvenirs, Donki's limited and collaborative products offer a fantastic and authentic shopping experience unlike any other in Japan.

This video is essential viewing for travelers heading to Japan who want to maximize their shopping experience at one of the most iconic Japanese retailers.