This video from Dig Dig JAPAN takes viewers on a lighthearted tasting tour of 10 amusing Japanese foods, all easily found in local supermarkets and convenience stores. Presented in a fun, approachable style, the hosts try an array of quirky treats and snacks that highlight both traditional and modern Japanese culinary creativity. Each food is introduced with a quick summary and then tasted on camera, offering reactions and thoughts that help international viewers understand the flavors, textures, and appeal of these unique products.

The list begins with tempura-flavored snacks, which are crunchy bites inspired by Japan’s classic deep-fried dish, and a baked sweet potato portion—an easy, pre-packaged way to enjoy a Japanese staple often sold in autumn. They also sample a special sauce for tamago kake gohan (raw egg over rice), an iconic Japanese breakfast dish. A rich variety of sweets is featured, such as chocolate mochi, large peelable gummies, DIY popcorn kits that let you create popcorn at home, and shortcake-flavored yakisoba (a truly novel fusion of dessert and savory noodles).

Other standout items include edible “slime” candy (a playful, tactile treat popular with children), curry bread cream, sugar toast cream for toast, and strawberry milk sauce. The video highlights how Japanese food makers often blend fun presentation, interactive experiences, and surprising flavors into products that appeal to all ages. Many of these foods reflect Japan’s passion for experimentation and seasonal flavors, and are evidence of how even common grocery finds can become memorable culinary adventures.

Many items mentioned, such as mochi and sweet potato, have deep roots in Japanese cuisine, while products like peelable gummies, edible slime, and dessert-inspired instant noodles showcase the country’s innovative food culture. Convenience stores (konbini) and supermarkets in Japan are renowned for their ever-changing selection, and this video is a great primer for anyone curious about what to put on their must-try Japanese snacks list on their next trip.