This video takes viewers on a high-definition walking tour through the famed Yamashiroya toy store, a must-visit destination in Tokyo’s bustling Ueno district. Known as a paradise for anime enthusiasts and collectors, Yamashiroya is a multi-level toy emporium featuring a vast array of collectibles, action figures, and exclusive merchandise inspired by popular franchises such as Gundam, Godzilla, Kirby, and PopMart characters. Moving floor by floor, the walk immerses you in the colorful displays of Gunpla (Gundam plastic models), kaiju figures, and adorable plushies, offering insight into the vibrant world of Japanese pop culture.

Situated near Ueno Station, Yamashiroya’s central location makes it a top destination for travelers interested in shopping for unique Japanese toys and memorabilia. Ueno is also famous for its cultural sites such as Ueno Park, Ameya-Yokocho market street, and a collection of museums, making this shopping experience easily combinable with cultural sightseeing. The video captures the subtle sounds of visitors and merchandise, providing an ASMR-style experience that highlights the lively yet welcoming atmosphere of the store.

Beyond toys, Yamashiroya stocks the latest trend items including figures from Demonslayer, Jujutsu Kaisen, One Piece, and Studio Ghibli, as well as products from global brands like PopMart. Visitors can explore specialty sections dedicated to gachapon (capsule toys) and character goods, which are perfect for souvenirs or expanding a personal collection. Whether you’re a dedicated fan or a casual traveler, this walkthrough offers a practical look at what makes Japanese toy stores a distinct part of Tokyo’s culture.

For those planning a visit, Yamashiroya is easily accessible and offers tax-free shopping for international tourists with proper identification. The Ueno area also provides plenty of dining and entertainment options, making it an excellent stop on any Tokyo itinerary.